Essay 2.3 | Participating
“ITSM.” “PRO!” That call-and-response echoed through a ServiceNow sales kickoff until it stopped being a gimmick and started becoming identity. Kevin Haverty, leading a five-thousand-person sales organization, did not ask people merely to remember the new emphasis on ITSM Pro. He gave them a role. Every time someone on stage said “ITSM,” the audience answered…
