Essay 1.2 | Kairos


When I joined Microsoft, one of the first surprises was how hard it was to answer a few simple questions: How much were we spending on events? Where were we showing up in person? What was the objective of each gathering? No one was hiding the information. It was simply scattered. Product groups had event…
Years ago, I did not attend Macworld, but I still remember one of the most important things I saw there. A small group of people walked the expo floor with cameras and posted short videos for those of us who were not in the room. They were not the keynote. They were not the official…
At a pharmaceutical training we built a gamified testing system intended to measure individual learning. Gamification was all the rage at the time. The idea was clever. The sales representatives could answer questions, test knowledge, and generate data about what they knew. Then they did something wonderfully human. They figured out how to beat they…
We have all been in the meeting that ends in applause and changes nothing. We have all seen the conference that dazzles for a day and disappears by Monday. The lights were right. The room was full. The slides were polished. And still, somehow, nothing moved. That is because real change does not happen through…
Every event has a cast, whether or not anyone calls it that. A board meeting has a cast. A fundraiser has a cast. A worship service has a cast. A customer conference has a cast. Someone is hosting. Someone is guiding. Someone is explaining. Someone is carrying the emotional weight. Someone is trusted. Someone is…
One post-COVID virtual event reached more people at far less cost than its in-person predecessor. On paper, that looked efficient. More reach, lower spend, easier access. The spreadsheet seemed happy. Then the people it was built for said it “sucked, sucked!” That phrase matters because it cuts through the temptation to measure only what is…