Essay 2.1 | Hosting


Every event has a cast, whether or not anyone calls it that. A board meeting has a cast. A fundraiser has a cast. A worship service has a cast. A customer conference has a cast. Someone is hosting. Someone is guiding. Someone is explaining. Someone is carrying the emotional weight. Someone is trusted. Someone is…
Essay 1.1 | Acts of Humanity “My Humanity Is Bound Up in Yours,For We Can Only Be Human Together.” Desmond Tutu Grand Central is one of those places that seems less like a building than a living organism. On a normal day, it holds a choreography of commuters, tourists, vendors, workers, police officers, families, students,…
For one pharmaceutical launch, we did not begin with the product. We began with a husband, a wife, two doctors, and the shrinking of a life under chronic illness. We began with what the disease did to ordinary days: the fatigue, the fear, the appointments, the narrowing of possibility. Only then did the product enter…
At Dell World, Brocade became known for throwing the party everyone really wanted to attend. Eventually, the party became so popular that it had to become a “whisper party,” because the official host understandably did not love watching people slip away from the sanctioned program to go somewhere more exciting. That is a barnacle event….
We have all been in the meeting that ends in applause and changes nothing. We have all seen the conference that dazzles for a day and disappears by Monday. The lights were right. The room was full. The slides were polished. And still, somehow, nothing moved. That is because real change does not happen through…
One post-COVID virtual event reached more people at far less cost than its in-person predecessor. On paper, that looked efficient. More reach, lower spend, easier access. The spreadsheet seemed happy. Then the people it was built for said it “sucked, sucked!” That phrase matters because it cuts through the temptation to measure only what is…