Essay 4.1 | Steering Committee


When I joined Microsoft, one of the first surprises was how hard it was to answer a few simple questions: How much were we spending on events? Where were we showing up in person? What was the objective of each gathering? No one was hiding the information. It was simply scattered. Product groups had event…
At a major event in New Orleans, I once asked taxi drivers to walk into the venue and tell me where they thought they were. Every one of them could identify the convention center. Not one of them could really tell me whose event it was or why it mattered. That bothered me because place…
At a pharmaceutical training we built a gamified testing system intended to measure individual learning. Gamification was all the rage at the time. The idea was clever. The sales representatives could answer questions, test knowledge, and generate data about what they knew. Then they did something wonderfully human. They figured out how to beat they…
A senior leader once put the problem in beautifully human terms. If a sales kickoff lands on your daughter’s birthday or near Mother’s Day, he said, it “better be freaking good.” That line stayed with me because it cuts through the romance of gathering. Yes, events matter. Yes, shared time can do things email, dashboards,…
My mother belonged to a small circle of culturally curious friends who called themselves the “Gypsies.” Once a month they would go somewhere new together: a museum, a gallery, a theater, an artist’s studio, a special restaurant. On paper, it was simple. Pick a place, pick a date, and show up. But that is not…
A badge in a drawer. A wristband kept for years. A program someone cannot quite throw away. A smell, a phrase, a song—and suddenly the whole gathering comes back. Every event ends. The lights come up. People drift toward rideshares, airports, hotel elevators, inboxes, school pickups, and the ordinary gravity of life. The venue resets….