Essay 1.1 | Acts of Humanity


Rod Stewart has been on the cover of Rolling Stone. More than once. And yet one of the most delightful lines attributed to him is that he would rather be on the cover of Railway Modeller than Rolling Stone. The line works because it reveals the seriousness of passion. Stewart spent more than two decades…
One post-COVID virtual event reached more people at far less cost than its in-person predecessor. On paper, that looked efficient. More reach, lower spend, easier access. The spreadsheet seemed happy. Then the people it was built for said it “sucked, sucked!” That phrase matters because it cuts through the temptation to measure only what is…
At Dell World, Brocade became known for throwing the party everyone really wanted to attend. Eventually, the party became so popular that it had to become a “whisper party,” because the official host understandably did not love watching people slip away from the sanctioned program to go somewhere more exciting. That is a barnacle event….
My mother belonged to a small circle of culturally curious friends who called themselves the “Gypsies.” Once a month they would go somewhere new together: a museum, a gallery, a theater, an artist’s studio, a special restaurant. On paper, it was simple. Pick a place, pick a date, and show up. But that is not…
There is never enough money, space, or time. There is, however, a nearly unlimited supply of ideas and demands. Everyone has something they want added: another session, another reception, another sponsor benefit, another feature, another city, another speaker, another dinner, another moment that feels indispensable to them.That is why scarcity is one of the central…
A senior leader once put the problem in beautifully human terms. If a sales kickoff lands on your daughter’s birthday or near Mother’s Day, he said, it “better be freaking good.” That line stayed with me because it cuts through the romance of gathering. Yes, events matter. Yes, shared time can do things email, dashboards,…