Essay 4.11 | Footprints in the Sand


My mother belonged to a small circle of culturally curious friends who called themselves the “Gypsies.” Once a month they would go somewhere new together: a museum, a gallery, a theater, an artist’s studio, a special restaurant. On paper, it was simple. Pick a place, pick a date, and show up. But that is not…
Years ago, I did not attend Macworld, but I still remember one of the most important things I saw there. A small group of people walked the expo floor with cameras and posted short videos for those of us who were not in the room. They were not the keynote. They were not the official…
The first time I watched thousands of enterprise salespeople stand up and sing “Sweet Caroline,” I remember thinking: this makes little sense. These were serious people responsible for serious revenue. They were not at a neighborhood bar or a ballgame. They were at a corporate event. And yet the pianist hit the opening chords, arms…
One post-COVID virtual event reached more people at far less cost than its in-person predecessor. On paper, that looked efficient. More reach, lower spend, easier access. The spreadsheet seemed happy. Then the people it was built for said it “sucked, sucked!” That phrase matters because it cuts through the temptation to measure only what is…
Bill Gates was on stage demonstrating Windows 98 when the machine crashed into the now-legendary Blue Screen of Death. You can feel the room in the video. The moment lands, the audience reacts, and everyone knows something has gone wrong in public. Then Gates smiles and says, “We’ll fix that bug before we ship.” The…
In the musical Brigadoon, a village appears in the Scottish mist for one day every hundred years. For that single day, it is complete: people, streets, rituals, love, danger, memory, and song. Then it disappears again. That has always felt like one of the best metaphors for events. Before a great gathering, there is silence….