Essay 1.1 | Acts of Humanity


One of the most memorable, meaningful, magical events of my early life should have been my college graduation.
I did not go.
A senior leader once put the problem in beautifully human terms. If a sales kickoff lands on your daughter’s birthday or near Mother’s Day, he said, it “better be freaking good.” That line stayed with me because it cuts through the romance of gathering. Yes, events matter. Yes, shared time can do things email, dashboards,…
At a major event in New Orleans, I once asked taxi drivers to walk into the venue and tell me where they thought they were. Every one of them could identify the convention center. Not one of them could really tell me whose event it was or why it mattered. That bothered me because place…
Every event has a cast, whether or not anyone calls it that. A board meeting has a cast. A fundraiser has a cast. A worship service has a cast. A customer conference has a cast. Someone is hosting. Someone is guiding. Someone is explaining. Someone is carrying the emotional weight. Someone is trusted. Someone is…
For one pharmaceutical launch, we did not begin with the product. We began with a husband, a wife, two doctors, and the shrinking of a life under chronic illness. We began with what the disease did to ordinary days: the fatigue, the fear, the appointments, the narrowing of possibility. Only then did the product enter…
The first time I watched thousands of enterprise salespeople stand up and sing “Sweet Caroline,” I remember thinking: this makes little sense. These were serious people responsible for serious revenue. They were not at a neighborhood bar or a ballgame. They were at a corporate event. And yet the pianist hit the opening chords, arms…